Why You Should Use WordPress As Your Choice Blogging Platform

There is no doubt that the blogging has changed the internet as we know it today. The days of boring, stale, static content websites are over. Bloggers have become a source of fresh and interesting content for internet users across the world. The blogosphere is constantly evolving and changing thanks to this seemingly unending stream of interesting information published by regular people like you. The great thing about the blogosphere is that anyone can contribute to it. You can start blogging and get your word out there today with a great open source blogging platform known as WordPress. Install this software on your website and you can have a blog up and running in no time. Never heard of WordPress? Well these top companies and publications have:

The New York Times
Yahoo’s Corporate Blog
CNN’s Political Ticker
Sony Playstation Blog
Southwest Airlines
The list goes on and on…

You’re probably thinking: if all these huge companies use this software called WordPress, it’s probably too complicated for a beginning blogger like me. That is just absolutely wrong. WordPress is very simple to use and anyone can start blogging with it. The reason why such large companies and small-time bloggers alike use WordPress is the simplicity, flexibility, and easy of use. Let’s not forget WordPress is absolutely free and open source. Here are some of the benefits of using WordPress as your blogging platform of choice:

An easy to use blogging platform. Write in a WYSIWYG editor, save drafts, and publish when you’re ready.
A huge community full of support, free templates, plugins, and additional addons and modifications for your blog
A dynamic theming system, change the look of your entire blog with one click.
Generate “SEO-friendly” permalinks with the click of a button.
Built-in RSS feed functionality.
Categorize and tag your blog posts.
Create static pages.
Integrated search box.
Automatic pinging to the top blog ping services.
The possibilities are literally endless…

With the thousands upon thousands of other blogs running WordPress, it’s popularity is undeniable. Give it a test drive yourself by signing up for a free hosted blog at WordPress.com or take the plunge and host it yourself. Take advantage of the variety of free tools and resources associated with this popular open source blogging software. Happy blogging!

Boost Your Business With Blogging!

Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.

Companies engaging in business blogging have a definite edge over its competitors. Here are some advantages:

  • Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.
  • Awareness and loyalty. Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.
  • Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.
  • Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.

For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.

Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.

The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.

For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.

If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.

Boost Your Business With Blogging

1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.

2. Setup several test blogs right away.

If your initial try out with blogs worked well, you can now start setting up your blogs.

    1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.
    2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.
    3. Remember the following safety measures in blogging:
      • legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
      • corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;
      • create blogging policies; set limits on who gets to blog and what information are allowed to be made public;
      • avoid outright marketing blog or you will shy away your readers;
      • make content updated, relevant and fresh;
      • reinforce the company’s core values; and,
      • encourage employees to use it.
    4. Start blogging and complete 20 posts before going to marketing.
    5. Begin marketing.
    6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.
    7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.
    8. Strive to be consistent with your topic all the time.
    9. Try to have unrelated topics with general and broad appeal.
    10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.

Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.